What actually moves the needle in college admissions?

Navigating the college admissions process can feel overwhelming, especially when it seems like there’s an invisible checklist each school uses. Admissions priorities can vary widely, making it impossible to predict what each institution might prioritize. However, focusing on what you can control is key. Here’s how to create a compelling application that highlights the ten most important elements admissions counselors value:

1. Academic Excellence

Academic performance is foundational. Admissions counselors look for high grades in challenging courses, particularly Advanced Placement (AP) or International Baccalaureate (IB) classes. Nothing shows your readiness for college-level work like strong academic performance. Enhancing this further with free or paid online courses or academic camps can demonstrate your dedication to learning and intellectual curiosity beyond the traditional classroom setting.

2. Standardized Test Scores

Despite the shift towards test-optional policies, solid SAT or ACT scores can still enhance your application by providing a standardized measure of your academic abilities. Strong test scores can make you stand out, especially in competitive applicant pools. And, before you say “I’m only applying to test-optional programs”, please be sure to reach out to those admissions departments and ask them this key question: “what percent of students who matriculated in the Fall of 2023 submitted a test score?” If the number is high, you know that, although they say they don’t require it, the reality is that the kids who get in have submitted a test score.

3. Passion Projects

Initiating projects that reflect your personal interests shows commitment and motivation. Whether it’s starting a community service initiative, creating a blog, or conducting independent research, these projects highlight your drive and creativity. Passion projects offer a glimpse into your personality and what excites you outside the classroom.

4. Extracurricular Activities

Active involvement in extracurricular activities demonstrates time management skills, the ability to work on a team, and a well-rounded character. Leadership roles are particularly valuable as they show your ability to take initiative and lead others effectively. Keep in mind that long-term commitment to a few activities that align with your goals can be more impactful than brief involvement in a multitude of disjointed activities.

5. Future Potential

Admissions counselors evaluate your potential for future success by looking at your career goals, motivation, and how your values align with the college’s mission and opportunities. Your essays, recommendation letters, and overall application narrative tell them who you will be as an alumnus, and whether you’ll represent the institution proudly and well.

6. Demonstrated Interest

Some colleges track demonstrated interest as part of their admissions process. This includes campus visits, attending college fairs, participating in online webinars, and communicating with admissions officers. Engaging shows them that you are genuinely interested in attending their institution. See this blog post for more on this topic.

7. Work Experience and Internships

Practical experience through internships or part-time jobs showcases your work ethic, your ability to function on a team, and your ability to apply your skills and knowledge in real-world settings. This experience can also reflect your readiness for professional environments and help you stand out in the admissions process.

8. Personal Statement and Essays

Your essays are a critical opportunity to tell your unique story. Discuss experiences that have shaped you, challenges you’ve overcome, but spend the most time on your vision for your future. Authenticity and reflection are key—essays should reveal your personality, aspirations, and how you’ve grown from your experiences. Weave in aspects about your personal and family background, including socioeconomic status and personal challenges, to help admissions counselors gain a holistic understanding of your journey.

9. Letters of Recommendation

Strong letters of recommendation from teachers, mentors, or supervisors who know you well can provide valuable insights into your character, work ethic, and academic potential. These letters should highlight your strengths and unique contributions, offering specific examples not only about your abilities and achievements, but also about the way you engage in your community.

10. Awards and Honors

Listing awards and honors can significantly bolster your application. Recognitions, whether academic, athletic, or artistic, validate your achievements and demonstrate your dedication and excellence in various fields.

By focusing on these elements, you can craft a well-rounded and compelling application that resonates with admissions counselors. The goal is to present a holistic picture of who you are—your passions, achievements, and vision for your future success. Concentrate on what you can control and let your unique story shine through each component of your application.